Build multi-touch attribution to understand which channels drive revenue
Connect all marketing channels via MCP to gather touchpoint data across the customer journey.
Tool hint: MCP Tools
Create multi-touch attribution models with Revenue Attribution Model comparing methodologies.
Tool hint: AI Studio
Map conversion funnels with Funnel Analyzer to identify drop-off points and optimization opportunities.
Tool hint: AI Studio
Compute ROI per channel with Marketing ROI Calculator including attributed revenue.
Tool hint: ChatGPT
Validate findings with A/B Test Calculator to ensure statistical significance.
Tool hint: AI Studio
Use insights to reallocate marketing budget with data-driven recommendations.
Tool hint: Claude